Movie Theater Advertising
Is cinema advertising right for your business?
There is no single type of advertising that can be called "the best". For each different type of business there are different types of advertising that will work better than others. What works well for one business may not work well for your business. We have heard people tell us, "I tried advertising and it didn't work". Vague statements like this have little meaning and we always have to look further. For some people advertising means promotional products such as pens with a website address and phone number. However, when we speak of advertising we mean something more aggressive where we put you in front of a specific targeted audience. Pens with your phone number are nice give away items at a trade show or inexpensive gifts to give to clients who come to your office but it is not real advertising.
The video below shows a movie theater advertisement we made for a Fort Lauderdale dentist. The dental office is very close to the cinema so if you live close enough to go to that theater then you are close enough to go to this dentist.
How To Reach Your Target Audience
One of the best things about movie theater advertising
is that we are able to target a neighborhood. Now this is only good if
everyone in the neighborhood is likely to be a potential client. In
the above movie theater advertisement that we made for a dentist you can
see a perfect example of the type of client that would benefit from
movie theater advertising; a dentist. The reason this works so well for
our client is that everyone in her neighborhood is a potential client.
This is very different from other businesses where maybe the clients
are only women or a business where the clients are likely to be male and
female teens. Everyone needs to see a dentist at some point so
advertising in the area near the dentist is an excellent, cost effective
way to do dental advertising.
Compare this with TV advertising and you'll get the point. With TV advertising we can select the specific shows based upon Neilson demographic info. So we know which shows are seen by more men than women, which shows are seen by younger rather than older people and so on. This information is of no value to a dentist because absolutely everyone in the area of the dental office is a potential client of the dentist.
Below you can see what the dentist has to say about her experience with movie theater advertising.
Compare this with TV advertising and you'll get the point. With TV advertising we can select the specific shows based upon Neilson demographic info. So we know which shows are seen by more men than women, which shows are seen by younger rather than older people and so on. This information is of no value to a dentist because absolutely everyone in the area of the dental office is a potential client of the dentist.
Below you can see what the dentist has to say about her experience with movie theater advertising.
Movie Theater Advertising
Cinema Advertising
We
created a movie theater ad for a client in the business of refilling
ink cartridges. This is a great example of a movie theater ad because
refilling ink cartridges is not fun nor is it exciting. Ink cartridges
are just something you either refill or replace. So in this case our
challenge was to make an ad that would be interesting and fun even when
the topic isn't and get people to take action.
We ran this ad right after the new year so we talk about setting new years goals. We also wanted the ad to have an old fashioned look so we even made lines run through the ad like an old video would have. Then we made the music sound like something from an old silent movie.
We ran this ad right after the new year so we talk about setting new years goals. We also wanted the ad to have an old fashioned look so we even made lines run through the ad like an old video would have. Then we made the music sound like something from an old silent movie.
Cinema Advertising
Movie Theater Advertising On Smartphone Apps
Today
we are able to reach movie goers before they even get into their cars.
We know the following about people who go to movies:
• 93% of moviegoers use the Internet to find information about movies.
• 66% of moviegoers watch movie trailers online.
• 86% of moviegoers go online via a computer or mobile device at least once a day.
We can now run advertisements on websites about movies and on smartphone apps about movies. Movie theater advertising is no longer just about running ads inside the cinema on screen or in the lobby.
• 93% of moviegoers use the Internet to find information about movies.
• 66% of moviegoers watch movie trailers online.
• 86% of moviegoers go online via a computer or mobile device at least once a day.
We can now run advertisements on websites about movies and on smartphone apps about movies. Movie theater advertising is no longer just about running ads inside the cinema on screen or in the lobby.
Cinema Advertising
Not all theaters are setup to be able to handle animated ad or video. In this example the client owned an art gallery near an older theater. So in this example of movie theater advertising the only thing we could do was to make an ad that looks like a magazine advertisement. It appears on the screen for 15-seconds without any sound.
Please feel free to contact us about movie theater advertising for your business.
